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MiningSolve™:
The Core Decision Support Tool that Undergirds Our Strategic Approach
to Data Mining Automation. |
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- Develops of a new value-based segmentation scheme that gets
people to buy rather than sit on the sidelines.
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- Adds multiple buyer value scores onto the datamart, enabling
CRM efforts to add customized offers for each customer's appetite.
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- Produces a unique set of value offers for each product.
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- Adding the attitudes that drive behaviors onto the datamart
results in higher performance data mining lifts.
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- Has proven imputation results at 200 to 300% over conventional
approaches.
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