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MiningSolve™:
The Core Decision Support Tool that Undergirds Our Strategic Approach
to Data Mining Automation. |
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| There really is no "traditional"
approach to adding attitudes to datamarts. Yet, a small number of
CRM practitioners have developed approaches to addressing this issue.
In essence, all these methods have two distinct phases, a survey phase
and a "linkage" or imputation phase. |
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| In the survey phase the researcher obtains a statistically
valid set of values or value statements using a market survey. These
value statement are added in some way to the datamart. While the current
crop of approaches to attitudinal datamart enhancement are not identical,
they do display substantial similarity. Here's the general process
is below: |
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