|
| |
| |
|
| |
| Our Decision Support Sciences Associates
are 30 leading professionals worldwide (such as project managers,
datamart analysts,
statisticians, programmers, consultants, survey developers, and fieldwork
professionals) that we have trained on our tools and protocols.
Our
associates average over 20 years experience in their respective fields.
The associates network gives us access to premier, best-in-class
personnel
without diluting our primary focus. Our associates work for Market
Advantage on a project-specific basis. Use the links below to meet
just a few of our Associates. |
|
Associate Firms and Consulting Associates |
| |
| The reality of the marketplace is that no single company has all
the best ideas or all the best people. Recognizing this, Decision
Support Sciences has created an extended network of associate firms
and individual professionals who have unique skills and knowledge
that we can leverage whenever required. |
| |
 |
|
Alain Recaborde, Delta Consulting
Alain Recaborde has managed over 100 major strategic research projects, including
projects for over two dozen Fortune 1000 companies since 1982. Alain's experience
spans multiple industries. He has designed and managed research projects both
nationally and internationally. Alain's project management experience includes,
but is not limited to; new product design, competitive positioning, market
segmentation, branding, customer satisfaction, channel migration, product redesign,
and product line extension engagements. Alain became a Decision Support Sciences
Associate in 1995. |
| |
|
|
 |
|
Michael Wolfe,
Bottom Line Analytics
Michael
Wolfe’s
started his career in marketing research in 1979 with the Kellogg
Company. Since that
time, Michael has also worked for Fisher-Price Toys, Kraft Foods,
the Coca-Cola Company and Burke Marketing Research. In early 2003,
Michael founded Bottom Line Analytics, a marketing research and consulting
company specializing in online survey research, marketing-mix modeling,
new-product forecasting and advanced marketing analytics. Michael
has an MA in economics from the University of Iowa and is ABD in
econometrics from Indiana University. Presently, Michael is adjunct
faculty at the Terry College of Business MRM program at the University
of Georgia. Memberships include the AMA, ARF and the Marketing Science
Institute. |
| |
|
|
 |
|
John Stensrud, Ph.D., Adaptive Marketing Partners
John Stensrud,
Ph.D., Managing Director of Adaptive Marketing Partners, has directed
several hundred projects over his
marketing
research
career.
He has
been involved in the development and design of all phases of research,
from qualitative research (focus groups and personal interviews)
to major quantitative studies involving thousands of interviews and
millions of customer records. He is currently Managing Director for
Adaptive Marketing Partners. He brings to Decision Support Sciences
over 13 years of executive level research experience spanning the
fields of Healthcare, High Technology (computer hardware and software),
Office Equipment, Telecommunications, and the Utility industry. His
work has been pivotal in assisting companies through the stages of
their business cycle and development, aiding companies through new
product development, customer acquisition, gaining market share and
retaining customers through customer relationship marketing. |
| |
|
|
 |
|
Tai Nguyen, Tai Nguyen and Company
Tai Nguyen has designed research and developed surveys for over 100
firms in the Fortune 500. By almost any measure, Tai is one of the
most experienced microcomputer survey developers in the world. He
began his professional research career in 1979. Tai, a University
of Chicago MBA graduate, is one of our charter Decision Support Sciences
associates, joining our associates team in 1992.
|
| |
|
|
 |
|
Bridgid Michaud, Direct Resources
Bridgid Michaud,
Founder and Managing Director of Direct Resources, graduated with
joint degrees
in psychology
and
political science from the University of Wisconsin. Bridgid has over
17 years experience in all phases of field management, including
tenures with Conway-Milliken and Market Facts. She has directed almost
4,000 engagements in over 40 countries worldwide, in over 15 languages.
She has managed engagements spanning almost all industries. Bridgid
utilizes all forms of data collection and interviewing methodologies
(intercept, pre-recruit, interview administered, PC (CAPI), phone
(CATI), disk-by-mail and fax.) Bridgid is a charter Decision Support
Sciences associate, having assisted us with our first field service
engagements in 1992. |
| |
|
|
| Picture coming soon... |
|
Mark McCoy, Business
Solutions Inc.
Mark
McCoy, Applications Design Consultant, is an experienced consultant,
software
developer
and application designer.
He first acquired his significant set of skills with Booz, Allen,
and Hamilton and then sharpened them after starting the Chicago consulting
practice for a major software vendor - Software AG of North America.
Mark and his team of consultants are known for their integrity, practical
approach and positive attitude. Their mission is to make a significant
contribution to the success of their clients. This is reflective
of Mark's attitude personally and professionally. His solid technology
skills combined with this "value driven" attitude has helped
Mark gain the respect and admiration of such clients as GE Capital,
Aon Corporation, RR Donnelley and Sons, and Waste Management Inc.
For over a decade, Business Solutions Inc. has specialized
in delivering cost-effective Web applications, data warehousing
and reporting solutions to Chicagoland's corporate leaders. Based
in Naperville, IL, Business Solutions' staff has lowered administrative
costs and improved efficiency at companies such as RR Donnelley
and Sons, Waste Management and the Premier Auto Finance division
of AON Corporation by Web-enabling traditional business processes.
Whether you are looking to provide your sales force with a way
to track their revenue on the road, build a secure inventory control
system accessible from any PC with a web browser or are simply
looking to integrate your website with a back-end database, Business
Solutions will provide the right consultant. |
| |
|
|
 |
|
Rockwell Clancy III
Rockwell Clancy knows the financial services industry
inside and out. A former Executive Vice president at BAI, Rocky has
a firm grasp about what works and what doesn't work, in improving
the bottom line at banks and financial service firms. Most recently,
Rocky directed leading edge industry research on managing IT investments
in banking. This research was presented at the 1998 retail delivery
conference. Prior to joining BAI in 1994, Rocky worked for 15 years
at BancOne and First Illinois in areas including retail banking,
marketing, branch administration, systems support and operations.
Rocky is a one of our newer Decision Support Sciences associates,
joining our Associates team in 1998. |
|
