PositionSolve™:
Our Core Decision Support Tool that Undergirds Our Strategic Approach
to Positioning.
Benefits
of Our Approach to Branding and Positioning
Finds the positioning that maximizes a given product's strengths
while minimizing its weaknesses
Identifies the best positioning by market segment
Allows the strategist to change the product, and view the resulting
change in its positioning on the perceptual map (true simulation)
Allows the strategist to move to an area of opportunity on the
perceptual map and the technology then solves for the way(s) to
change to get there (true solving)
Finds the niche of a product or service
Uses multiple mapping methods, not just one
Finds the map that places the maximal information in two or
three dimensions
Finds the areas on the map where there is demand (revenue opportunity)
(via a link to PrefSolve™)
