| Overview of Decision Support Sciences |
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| Our Mission: To solve critical business
challenges through the rigorous application of marketing science based
approaches and software resulting in more profitable strategies for
our clients. |
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| Our Mandate: To develop the premier quantitative
marketing and strategy methods and tools worldwide. |
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| Our Core Value Statement: Better
science results in better solutions. |
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| Our Experience:
- Decision Support Sciences and our associates network have performed over
60 major strategy engagements for 30 Fortune 500 companies, in
over 40 countries.
- We have performed more advanced, large (super regional or national),
multi-product research projects for the top ten U.S. Banks than
any other firm in the country.
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| Our Approach: We analyze the current limitations
of best in-class solutions, identify similarly constrained problems
that have been successfully solved in other disciplines (science,
operations research, number theory, etc.) and then apply that solution
to the business problem. |
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| Our Primary Differentiation: Our primary
differentiation is the Strategic Decision Support System, a suite
of decision support software (DSS) approaches and applications. |
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| Our Central Framework: Regardless
of the business challenge they address, all our DSS tools follow a
similar protocol. They generate multiple solutions (sometimes millions)
using multiple parallel mathematical "engines," they optimize
those solutions using optimization mathematics or automation technologies,
and they make recommendations based on rule-based decision databases. |
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| Our Approach to Solutions:
Building competencies at the client. Consequently we install our DSS
(Decision Support Software) at the client site to enable strategy
development to continue even after the initial engagement has completed.
We sell tools because some clients want the fishing pole rather than
the fish. |
