PrefSolve™:
The Core Decision Support Tool that Undergirds Our Strategic Approach
to a Wide Range of Business
Issues.
Customer
Retention
In virtually all industries marketers and strategists
are grappling with the dynamics of a mature market. In mature markets,
competition erodes competitive niches and new players enter with new
value propositions. As a direct consequence of these dynamics, customers
become more price conscious. Customers who once were loyal begin to
churn between newly discovered alternatives. How can firms avoid becoming
a casualty under these market conditions? How can they invest in developing
successful, defensive competitive niches? How can they identify and
attract customers that appreciate value-added services? The answers
to these questions vary by industry, and indeed this single problem
has proved to be one of the most difficult in marketing today. Although
our
approach to retention necessarily varies by industry, three central
components lie behind our solution. To find out more, click on the
links at the left.
