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| SegmentSolve™:
The Core Decision Support Tool that Undergirds Our Approach
to Market
Segmentation. |
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| Benefits
of Our Approach to Market Segmentation |
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- Value based segmentation is the first segmentation scheme that
uncovers the "hot button" for each customer.
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- It is comprehensive, resulting in a score for every customer
in the database. This means we can sell to the sweet spot of all
customers, not just those customer whom we surveyed.
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- Value based segmentation works in concert with data mining.
Data mining alone matches a person to a product. With value based
segmentation we can match a person to a product to a pitch.
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- It enhances data mining targeting because the value-based segment
score can act as a strong predictor of the behavior that the data
mining model is attempting to predict.
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