SegmentSolve™: The Core Decision Support Tool that Undergirds Our Approach to Market Segmentation.
Benefits of Our Approach to Market Segmentation
  • Value based segmentation is the first segmentation scheme that uncovers the "hot button" for each customer.
  • It is comprehensive, resulting in a score for every customer in the database. This means we can sell to the sweet spot of all customers, not just those customer whom we surveyed.
  • Value based segmentation works in concert with data mining. Data mining alone matches a person to a product. With value based segmentation we can match a person to a product to a pitch.
  • It enhances data mining targeting because the value-based segment score can act as a strong predictor of the behavior that the data mining model is attempting to predict.

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