Benefits of Our Approach to New Customer Acquisition

• A new value-based segmentation scheme gets prospects to buy rather than sit on the sidelines.

• We add multiple "buyer value scores" onto the datamart, enabling CRM efforts to add customized offers for each prospect's "appetite."

• Any new prospect whose information is known on most of the predictive fields can be identified as a good or bad prospect. They don't have to be existing customers of some other products in the firm's datamart.