| PositionSolve™
Key Benefits |
| |
| |
- Visual:
PositionSolve™ lets the strategist inspect how products are
positioned in the mind of the customer. Similar products are closer
together, dissimilar products are farther apart.
|
- True
Simulation (Repositioning):
Allows the strategist to change the product, and inspect how that
changes its positioning on the perceptual map.
|
- True
Solving: PositionSolve™
allows the strategist to "drag" any given product to
a new position on the strategy map and the system will solve for
mathematically possible ways to arrive at that new location.
|
- Finds
the Niche: of a product or
service.
|
- Comprehensive:
Uses multiple mapping methods, not just one.
|
- Optimized:
Places the maximal amount of information on the map.
|
- Speed:
Specifically, PositionSolve™ calculates quickly because it
is a native 32 bit application written entirely in C++, and optimized
for speed.
|
- Data
Transparency: PositionSolve™
can use many types of data to create a perceptual map.
|
- Automated
Model Building: PositionSolve™,
borrowing from the technology we created for MiningSolve™,
iteratively runs thousands of models (changing the algorithm,
sub-algorithm, transforms, iterations, and criteria) to find the
map that contains the maximal amount of information in the smallest
number of dimensions.
|
- Solves
for Positioning and Demand Simultaneously:
Repositioning (see above) usually results in many (sometimes hundreds!)
of ways that a product can be changed to arrive at a desired location.
Since each of these solutions defines a different change strategy
(different combinations of attributes and attribute values), each
strategy can be imported into PrefSolve™ to test which strategies
are most attractive.
|
- Makes
Recommendations: PositionSolve™
linked to PrefSolve™ recommends which strategy results in
the most attractive product at the desired positioning. Moreover,
if the PrefSolve™ run is defined to produce marginal benefit,
then the system will find the strategy that 1) arrives at the
desired position 2) maximizes revenue 3) minimizes cost to implement.
|
- Report
Portability: The reports can
be copied directly to any windows-hosted spreadsheet, or can be
saved out as an Excel spreadsheet.
|
