PositionSolve™
Feature Document
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| ZZZ |
PositionSolve™
v.8.0 |
Unique
to PositionSolve™ |
| Types
of Data That Can Be Analyzed |
| Preference |
ü |
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| Performance |
ü |
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| Expectation |
ü |
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| Gap
data (between expectation and performance) |
ü |
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| Methods
To Map/Analyze The Data |
| Multiple
discriminant analysis |
ü |
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| Factor
analysis** |
ü |
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| Multi-dimensional
scaling** |
ü |
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| Alternating
Least Squares Optimal Scaling (ALSOS)** |
ü |
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| Correspondence
analysis** |
ü |
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| Model
generation engine: SPSS via OLE automation |
ü |
ü |
| Model
Generation |
| Use
a wizard to easily create new models for position anlaysis |
ü |
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| Select/define
products |
ü |
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| Select/define
attributes |
ü |
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| Select/define
segments |
ü |
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| Select
how to handle missing data |
ü |
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| Select
how to handle outliers |
ü |
ü |
| Select
discriminant method |
ü |
ü |
| Modify
technical parameters (F to enter, etc.) |
ü |
ü |
| Test
general linear model assumptions |
ü |
ü |
| Include
or exclude significance tests (product, attribute, and function) |
ü |
ü |
| Search
automatically for best model (test thousands of models automatically) |
ü |
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| Change
mapping system |
ü |
ü |
| Change
dimensions displayed |
ü |
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| Optional
control center interface |
ü |
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| Visualization |
| Display
all position maps with OpenGL 3-D visualization |
ü |
ü |
| Rotate
in 3-D all charts and graphs |
ü |
ü |
| "Free
fly" through the maps; record, save, and play back fly-throughs |
ü |
ü |
| Map
Customization and Display |
| Hide
or display map elements |
ü |
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| Set lighting model (lights) |
ü |
ü |
| Customize
color of all map element |
ü |
|
| Select
any location on map as center of rotation |
ü |
ü |
| Rotate
or zoom maps by mouse or keyboard input |
ü |
ü |
| Option
to use 3D text that is visible during rotation |
ü |
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| Show
moveable rotation center |
ü |
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| Adjust
data series display properties |
ü |
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| Position
Analysis Capabilities |
| Closest
Competitor Analysis |
| Select
distance measure from Euclidean, E-squared, and Mahalanobis |
ü |
ü |
| Output
information on report, map, or both |
ü |
ü |
| Analyze
one product, or multiple products simultaneously |
ü |
ü |
| Animate
map to show realistic sizes |
ü |
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| Input
cutoff by distance or competitors |
ü |
ü |
| Attribute
Elasticity Analysis |
| Customize
the products included in maps or reports |
ü |
ü |
| Specify
the beginning and end of the range for the elasticity lines |
ü |
ü |
| Display
elasticity vectors in 3-D |
ü |
ü |
| Respondent
Mapping |
| Map
respondents to visually evaluate response to products |
ü |
ü |
| Overlay
information using standard deviation, percentile, or quartile |
ü |
ü |
| Overlay
respondent clouds with convex hulls |
ü |
ü |
| Customize
map overlays for percent included, attributes, rotation, and sublines |
ü |
ü |
| Show
respondents by segments |
ü |
ü |
| Customize
the products included in maps or reports |
ü |
ü |
| Contouring |
| Visualize
the performance and limits of specific products |
ü |
ü |
| Include
and exclude certain products for contouring |
ü |
ü |
| Select
specific variables that are used to generate the contours |
ü |
ü |
| Modify
contour display options: vectors or 3-D solids |
ü |
ü |
| Product
Repositioning |
| Find
strategies to reposition products in the market |
ü |
ü |
| Visualize
product positions on a map, relative to attribute positions |
ü |
ü |
| Create
multiple new products to determine position strategies |
ü |
ü |
| Relocate
new products using interactive 3-D click-and-drag interface |
ü |
ü |
| Include
or omit specific attributes |
ü |
ü |
| Customize
attribute constraints (minimum and maximum) for each product |
ü |
ü |
| Adjust
map axis, depth limit, and zoom control |
ü |
ü |
| Animate
the perceptual map to visually follow the repositioning analysis |
ü |
ü |
| Unique
report of repositioning strategies created for each new product position |
ü |
ü |
| Software
Platform |
| Visual
C++, 32 bit, MFC |
ü |
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| Stingray
Objective Grid |
ü |
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| Simulation |
| Create
products |
ü |
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| Delete
products |
ü |
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| ZZZ |
| **To be implemented 4th quarter of
2003. |
