PositionSolve™ is branding and
positioning decision support software. PositionSolve™ allows
the strategist to visualize the different positions of competitors
in a given market. Like other perceptual mapping tools, PositionSolve™
uses performance (or importance) data on dozens of key features of
the product in question, and then condenses all that data into a perceptual
map of just two or three dimensions. This lets the strategist see
how each product is positioned against the others. But unlike other
static perceptual mapping software offerings, PositionSolve™
allows the strategist to move their product on the perceptual map,
and PositionSolve™ will solve for "how to get there."
What
Does PositionSolve™ Do Better Than Competitive Offerings?
Produces maps that compress more information in the lower dimensions
that are able to be mapped
Identifies "what to change" in order to "move
to a new position"
