| PrefSolve™
Key Benefits |
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- Speed: By definition,
any conjoint simulator is computationally intensive. Specifically,
PrefSolve™ calculates quickly because it is a native 32 bit
application written entirely in C++, and optimized for speed.
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- Finds the Most
Important Attributes: PrefSolve™ has a full suite of
analysis tools. It can find the most important attributes in any
segment, and output those findings as reports that can be saved
in Excel format or as 3-D graphs.
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- Statistical Significance
Testing: PrefSolve™ automatically and exhaustively finds
which attributes are significantly different by segment. PrefSolve™
achieves this by automatically setting up all possible combinations
of segments compared against other segments and then testing for
differences using ANOVA and t-tests.
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- Sensitivity/Cross-Elasticity
Analysis: PrefSolve™ can automatically vary each attribute
individually while holding all other attributes constant. This
allows a report to be automatically generated to see which attribute
changes most improve sales, reduce switching, etc.
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- Complete What-ifing
and Simulation Modeling Capabilities: PrefSolve™ allows
the strategist to create any product concept desired. Concepts
can be added, deleted and changed. Attributes of the concept may
be omitted from the simulation to test their relevance.
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- Multiple Simulation
Modeling Outcomes: Simulation models built into PrefSolve™
include Share of Preference, Average or Percent Likelihood of
Purchase, Respondent Switching, Customer Retention, Marginal Benefit,
and Revenue Contribution (Dollar Volume Opportunity).
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- Goal Solving:
PrefSolve™ can build a set of concepts that will maximize
migration from costly channels at the lowest possible cost to
implement, and result in the lowest customer loss.
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- Visualization:
Both the analysis and modeling capabilities of PrefSolve™
can be visualized using advanced, built-in 3-D visualization charting.
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- Makes Recommendations:
PrefSolve™ identifies the best configuration of attributes
that minimizes or maximizes any desired behavioral outcome supported
by PrefSolve (retention, sales, revenue, etc.).
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- Portable Reports:
The reports can be copied directly to any Windows-hosted spreadsheet,
or can be saved as an Excel spreadsheet.
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- Customizable:
The output reports of PrefSolve™ can be customized (data
to include, sorting, etc.)
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