PrefSolve™ is decision
support software that tells you what you need to change about your
product or service to maximize real-world outcomes (such as sales
and revenue.) Technically, PrefSolve™ is a simulation modeling
and analysis platform. Background on Simulation Models: Simulation
Models allow the strategist to "what-if" with existing or
planned products by making pricing, feature, servicing and channel
changes to a given product. Those changes are then mathematically
presented to "virtual customers" whose preferences have
been captured using a specialized form of survey research. The end
result is that the simulation model projects what will happen (e.g.,
sales volume change, switching, etc.) when a product is introduced
or modified.
What
Does PrefSolve™ Do Better Than Competitive Offerings?
More real-world business outcomes than competing offerings
Industry leading fit to calibration concepts (due to optimization-developed
utilities)
Goal solving (tests millions of strategies automatically.)
PrefSolve™ uses conjoint or discrete
choice data collected by our ValueQuest™ software, or third party
software (such as Sawtooth Software's ACA™ survey software.)
