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| MiningSolve™: The Core
Decision Support Tool that Undergirds Our Strategic Approach to
Data Mining Automation. |
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| Life would
be simpler if a company sold only one product, but in the real world,
companies market multiple business lines, and most companies market
families of products within lines, as well as multiple models within
product families! In this multi-product environment, the business
issue becomes, "How can we transfer market success and customer
loyalty from one line, family, or model to another?" And, if
a customer likes a given product, how can we get them to buy more
units of the same product? These are the issues marketing scientists
term cross-sell and up-sell, respectively. The tools used to address
these issues have undergone a complete renaissance, and their consistent
application constitutes one of the most notable successes in applied
marketing science in the last decade. Click on any of the links at
the left to find out more. |
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