SegmentSolve™ is segmentation
decision support software. Unlike other software used for segmentation,
SegmentSolve™ is a complete solution. It combines together the
three classical steps of segmentation (cluster or segment development,
cluster solution selection, and segment characterization) in one integrated
platform. SegmentSolve™ literally starts with raw data and, when
finished, results in a polished segmentation scheme. It does this
by linking the two required analytical tools (advanced cluster analysis
and exhaustive cross-tabulation analysis) with two powerful enabling
technologies (expert system identification of the "best"
cluster, with computer aided significance scanning).
What
Does SegmentSolve™ Do Better Than Competitive Offerings?
Finds sharper clusters by using multiple methods of cluster
analysis
Recommends the best cluster to use
Characterizes those clusters by automatically and exhaustively
cross-tabulating them against any discrete data
SegmentSolve™ uses any data collected on
a performance scale. It can import data from text sources or SPSS
system files.
Types of Marketing
Problems It Addresses:
Value-Based Segmentation
Segmentation-based customer targeting
Value creation
(See our Market
Segmentation business solution protocol to learn how SegmentSolve™
addresses segmentation challenges.)
Versions Available:
SegmentSolve™ is available in
an Unlimited Version, which does not impose a size limit on data sets
that are processed. A reduced-price Limited Version, which limits
the data set to 100,000 records may also be obtained. The Limited
Version is also available with educational pricing. We also offer
an upgrade from the Limited Version to the Unlimited Version.
