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Provides a competitive assessment of the topic (i.e. what other firms
are doing) |
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Compares
and contrasts current approaches to the topic (i.e. How other firms
are doing it) |
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Identifies the limitations of current approaches (i.e. Where other
solutions are limited.) |
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Introduces
the indicated marketing science based solution (i.e. A research protocol
designed to overcome conventional limitations) |
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Demonstrates
actual industry case studies using decision support tools |
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Demonstrates
one or more actual decision support technologies used to address the
business problem |
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Includes
a seminar summary brief (hardcopy of the seminar handouts) for each
attendee |
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Provides
time for discussion/interaction |
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Data
Mining: "The Steps and Pitfalls of Building a World Class Data
Mining Enterprise" (Click
Here to Review the Latest Agenda from Our Day Long Seminar) |
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Data
Mining: "Applying the Principles of the Assembly Line to the
Information Revolution: Data Mining Automation" |
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Service
Quality: "Improving Service Quality Without Losing Your Shirt" |
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Cross-Sell
and Up-Sell: "Squeezing Blood from a Stone" |
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Customer
Satisfaction: "Making Customer Satisfaction Profitable" |
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Competitive
Positioning: "Turning Image Into Strategy" |
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New
Product Design: "If You Build It They Will Come" |
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Feature
Set Design: "If You Optimize It They Will Buy" |
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Retention/Churn:
"Finding and Retaining the Lost Sheep" |
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Market
Segmentation: "Pushing Your Customers' Buttons - Value Segmentation:
A Fundamentally More Powerful Approach" |
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Channel
Migration: "Migrating Customers to the Lowest Cost Delivery Channels" |
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| Our
seminars are designed to provide the most relevant information at
the lowest cost. Consequently, we do not charge a per attendee fee.
You may schedule as many people in attendance as you desire. We charge
only a flat seminar cost of $1999 per seminar. Seminars range between
two and eight hours. Materials are $50 per attendee. Travel and expense
costs will be billed separately. (Travel and expenses tend to be minimal
because each seminar is performed by a single Decision Support Sciences Seminar
leader.) One half the seminar fee and all travel expenses are due
in advance to book a seminar. The balance will be billed net 30.
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| Call
us at (630) 876-4616 to schedule a seminar. While we do our best to
fit our seminars within your schedule, we are not always able to schedule
seminars on short notice. Please schedule seminars no less than two
weeks in advance of the desired seminar date. During your call, please
indicate the number of attendees so we can print a seminar summary
brief for each attendee. |
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| All
seminars will be scheduled at the client site. Since the seminars
include actual demonstrations of technology tools applied to the business
issue, the room must have a screen, and lights that dim. The Market
Advantage seminar leader will bring all materials and technology necessary
for the presentation. However, if your company has an LCD projector
with a resolution of at least 800x600, please have that projector
available during the seminar, and mention that fact when you schedule
the seminar. |
